I like these people…

GeoEx adventure travel website

GeoEx – I like these people. Why? Because a few years back they wanted to use a photo of mine in a brochure, and they contacted me and paid a reasonable rate for using the image. Then when they wanted to use it the next year as well, they again contacted me for permission, and again paid me a fair rate. In a world where people constantly take the view that ‘we’ll pay if they discover we have used it’, I respect the professional and ethical approach they took with a small-time photographer they had never met. If that’s how they run their business they deserve success, and from a traveller’s point of view, I have confidence that they will act ethically in all their dealings with people along the way.

That, folks, is how you build a brand. Not with expensive advertising or social media stunts, but by behaving ethically and professionally so that people are happy to recommend you.

Not ‘over 50s’, just travellers

Responsible Travel Mar 17Found the Responsible Travel site today – worth a view. In fact the whole Responsible Travel site is excellent, giving a huge range of options, and the over 50s section is really just a ‘you might like to try these tours from our extensive range’ rather than providing slow and easy tours for fogeys. Snow leopard tracking in Ladakh? I think so.